nice ad

This is a clever new Obama ad, hitting pretty hard at McCain. I think it pretty effectively uses a personal attack to get the idea across that McCain's economic plans will hurt those who aren't rich (which according to McCain's recent quip, is everyone making less than $5 million/year).
The idea of one politician attacking another for being rich is kind of stupid, since they're all rich, but given McCain's repeated allegations that Obama is "elitist," this is fair game. Obama might want even to start mentioning that McCain's tax cuts will save McCain's family tens of thousands of dollars a year.
Also, is it just me, or did the narration in this ad sound less like the standard action movie voice-over and more like a calm, down-to-earth yet slightly bemused iphone pitch?